Mád, as one of the most important historical settlements in Tokaj-Hegyalja, has the most important vineyards in the wine region. The varied volcanic soils, ideal location and unique microclimate of these areas make them ideal for the production of high quality, exciting wines. In addition to the vineyards, the grapes and the human knowledge that has been honed over the centuries, the wine-making building is an important element in the creation of these wines. In Mád, as in the rest of the mountain valley, these wineries are mostly located not outside in the vineyards but within the historic fabric of the municipality, in the vicinity of residential and public buildings. Consequently, these wineries have a small-town or village feel, are not primarily factories with their own particular bourgeois milieu, but are part of the organic and everyday life of the municipality, which is closely linked to wine. Victor Juliet is one such winery. It is located in the historic town centre, in the heart of the town, following the renovation and extension of an old farmhouse. The design of the building has been influenced by the need to preserve the atmosphere of the old building, to fit in with the historic streetscape, to meet the modern challenges of today and to be well served by modern technology. The aim was to create a timeless building that could have been there 100 years ago, but which is not archaic but modern in its own way, not hiding the needs of today and modern technology behind an old cloak. The use of local materials, including the strong presence of Mád limestone on the house, is a good support for the linking of the ages. This mountain valley rock is also a major contributor to the character of the wines produced here, and its role is thus multi-layered.